If you’ve ever visited a brick-and-mortar sex store, or even just browsed online, you’ll know there is a RAINBOW of options for dildos, vibrators, and everything in between – but there seem to be one color that shows up more often: purple!

Over at VICE, a writer contemplated the question of why so many sex toys are purple, and started to research, finding that lots of people were asking the almighty Google the same question:

Everything from “why purple is sexy” to “why sex toys are shaped like animals” has been thought of, considered, and left in the rearview mirror of cultural assessment. On Twitter, someone even asked this very question nearly 12 months ago. Do the ladies just love purple? Asks one Reddit user. “We’re just wet for Grimace” comes the reply.

Then the writer looked into color psychology, learning that

…purple is synonymous with female power, that purple is the colour of modern feminism. They claim that purple suggests a departure from the gender binary, is the colour of your 6th chakra, and has an association with royalty & Cadbury (interchangeable). It’s associated with wealth, spirituality, magic & arrogance.

However, it might be more basic than that.

A friend, who used to work in an adult store, tells me that so many sex toys are purple because it’s gender neutral: pink (girl) x blue (boy) = purple (gender neutral). Perhaps this is the case? The maths checks out. 

What do you think? Why are so many sex toys purple?

Don’t forget to sign up today on the new OBC app for Android, to meet a sexy single who’s looking to explore this question (and many other interesting sexual conundrums)!