We were shocked to read this article at the NY Post which discussed a “nasty” new dating trend with an equally gross name: roaching. According to NYP,

Like the nasty namesake insect, the act of “roaching” gets its strength from numbers.

So-called “roaching” refers to the act of hiding the fact that you’re seeing multiple people from a new romantic partner. While the new companion may realize their partner has other lovers, it only becomes roaching when they “realize there are, in fact, many” other lovers, according to Exclusive Matchmaking CEO Susan Trombetti. “It’s inspired by the ickiness of seeing one of these nasty little bugs — but knowing when you turn the lights on, there are lots of them.”

To roach is not to cheat, per se, but to be purposefully opaque about your sex life.

While we strictly endorse safe, consensual, and honest dating behaviors, we gotta say being a little private doesn’t seem like the worst thing in the world….