Assuming you’re not living under a rock you’ve probably heard that there is a new Sex and the City reboot on the air and people either love it, or hate it, especially the shocker event of the first episode where (SPOILER ALERT) a very important character dies of a heart attach after riding a Peloton bike.

Peloton was apparently shocked themselves at the product placement, and paired with Ryan Reynold’s production company to create an ad to rebuke the idea that riding a stationary bike might send you to an early grave. Via NBC:

In Peloton’s parody commercial, Jess King — the Peloton instructor who was portrayed in the HBO show — sits down with Mr. Big, played by “Sex and the City” actor Chris Noth, after he gets up from a fall and asks him if he would like to take another class on the Bike.

“I feel great,” Noth says in Peloton’s video. “Shall we take another ride? Life is too short not to.”

Then, a voiceover by actor and director Ryan Reynolds says: “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation. … Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels. He’s alive.”

And just like that…he's alive. pic.twitter.com/bVX8uWypFZ

— Peloton (@onepeloton) December 12, 2021