Just when you thought you’d heard it all – a company has released a new cock ring that is RADIOACTIVE… and claims to help you “stay harder longer”.

Via VICE:

The products come from ShenZhen Yek Technology Co., a Chinese manufacturer that sells products like “cell phone anti radiation quantum shields” and an ion producing card that promises to save you money on your electric bills. The cock rings aren’t advertised as radioactive, but as full of negative ions. In its product picture, a cock ring sits on an “ion tester.” A geiger counter is a device that detects ionizing radiation. Selling an item as producing negative ions is a way to rebrand radioactivity as a health benefit.

There is no evidence that a cock ring imbued with “negative ions” will help with your erection, but an ionized cock ring is still a cock ring, meaning it might be more lead to a more enjoyable orgasm (if you’re into that kind of thing).

Welp, there you have it.