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To Hard Launch or Not to Hard Launch

BCU April 21, 2025

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If you’ve been scrolling through Instagram lately, you might have stumbled upon a surprising Easter post: Elizabeth Hurley and Billy Ray Cyrus cozied up on a farm, dressed in matching pastel outfits, with Cyrus sporting bunny ears and planting a kiss on Hurley’s cheek. The caption simply read, “Happy Easter ??,” but the message was clear—a hard launch of their unexpected romance. ?

So, Should You Hard Launch a Casual Relationship?

Hard launching a relationship on social media—publicly announcing your partner through posts or stories—can be thrilling. However, if you’re only casually dating, it might be worth considering the implications.?

Pros:

  • Clarity: A public post can signal commitment, potentially moving the relationship forward.?

  • Excitement: Sharing your happiness can be fulfilling and may strengthen your bond.?

Cons:

  • Pressure: Public declarations can add pressure to define the relationship prematurely.?

  • Privacy: Once public, your relationship becomes subject to public scrutiny and opinions!

While Hurley and Cyrus’s hard launch was cute, it’s key to assess your relationship’s depth before making it public. If you’re still in the casual dating phase, consider whether you’re both comfortable with the exposure and potential expectations that come with a public announcement.?

Whether you’re private or want to show-the-world your arm candy, meet new singles near you for fun, casual dates at OBC Dating, the #1 casual dating app, available now on iOS and Android!

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