Zoosk’s New Music Video
What is the DEAL with singers these days putting dating site ads in their videos? First it was Lady Gaga’s PlentyofFish ad in her total “WTF?” video for the single “Telephone” with Beyonce, and now the King of Autotune is striking back with a wholly awkward video called “Zoosk Girl.”
Listen up, T-Pain, I’m all for making your money and seizing opportunities, but, really? You literally implanted the word into the chorus a couple times to make lord knows how much money and then spent the rest of the song making female Zoosk users sound kinda…well… slutty.
Check out the video above and let us know what you think!
April 30, 2010 @ 4:05 pm
i agree with everything jackson said. really slick campaign but these artists are kinda selling out. then again, i guess since music sales are in the shitter, everyones waiting for a company like kluger to come to the rescue
April 30, 2010 @ 10:28 am
I agree and thought the recent placements of dating sites was a strange coincidence as well, after seeing plenty of fish is jason derulos video last night I figured to do some research since I’m a big fan of out of the box advertising.
I read the article entitled “the story behind Zoosk Girl” and several press releases regarding Plenty of fish and Lady Gaga. Both had one thing in common, The affiliation with The Kluger Agency.
After going to the agency’s website..its now pretty clear. This agency represents the artists and a bunch of brands, mostly that constantly do projects like this…
I must say its pretty smart marketing. Look at the video counts and press generated.
Artists sell out- corporations make money. Go figure