These days, you’re not a true celeb unless you have a liquor brand – and Mr. Matthew McConaughey is the latest to throw his hat in the ring with he and his wife’s new venture: Pantalones Tequila. 

To celebrate No Pants today, which is apparently today, the duo released an ad about their “Official Tequila of Pickleball and Laundry.” 

Real talk: it’s a shame those blurs are there.