It doesn’t get much more SMH than this. An East Coast supermarket chain ran an ad recently than had people going “is this a joke?!” but it was not, though it was hilarious.

Via TMZ:

“Hosting? Plan a super spread.” That’s the tone-deaf holiday advertisement that’s got an East Coast supermarket chain bending over backward to say sorry for its brain fart.

Giant Food ran the full-page ad in its own magazine, slapping the slogan in bold letters in front of a backdrop of grub synonymous with sharing … including a shrimp cocktail platter, fruit tart and a cheeseboard.

The advertisement is encouraging folks to host holiday parties and entertain guests with foods that are easy to get your hands on and share — but it’s doing so using a phrase synonymous with COVID-19 outbreaks … and as the virus is surging around the country. Basically, a horrible time for a “super spread.”

Giant Foods says … “While, in hindsight, the choice of words was a poor one, Giant had no intentions of insensitivity.”

While we feel bad for the Giant marketing guy who likely lost his job for coming up with this mindblowingly ill-timed slogan, we have to laugh.