Let’s talk about the latest dating trend that is actively testing our willpower and our circadian rhythms: the 7 AM singles mixer. According to new research commissioned by Kellogg’s, more than half of people admit that dating is harder than it used to be, complaining that dating apps have made things feel far less authentic. So, instead of swiping into the void, singles are officially waking up before the sun to test out real-life compatibility. But is it actually worth setting an alarm in the single digits just to flirt?
The Ultimate Authentic Filter Moving the dating scene from a dimly lit bar at 8 PM to a brightly lit cafe at 7 AM is a massive vibe shift, but the stats prove it actually has legs. Nearly two-thirds of singles are open to ditching traditional dinner and drinks in favor of breakfast. Why? Because as dating experts point out, sunrise meet-ups strip away the safety blanket of alcohol and let you show up authentically as yourself. In fact, one 27-year-old attendee claimed that standard dinner dates are actually a "lazy" option, and that waking up early for a date shows you're putting in real effort. Plus, a third of singles surveyed claimed these early-bird dates feel significantly "less pressured" than traditional evening rendezvous. (Just make sure you brush your teeth, because morning breath is a strict deal-breaker).
Built-In "Bless and Release" The absolute best part about dawn patrol dating is the built-in exit strategy. One 32-year-old single pointed out that evening drinks can easily turn into a massive three-hour time investment with someone you don't even know. At a morning mixer, you just get a "little taste" of somebody's vibe. If the chemistry is there, you’ve got the rest of the day ahead of you to keep the momentum going. If not? You can seamlessly deploy a polite "bless and release," finish your coffee, and head straight to work.
Whether you're an early bird ready to brave a sunrise coffee date or you're like the 29-year-old bachelor who admitted he was mostly there for the free cereal and insisted 10 AM is the earliest acceptable date time, singles are undeniably craving more down-to-earth meetups.
Ready to skip the forced small talk and find someone who matches your actual energy? Join OBC today, the perfect place to keep things fun and casual. Sign up now and start finding your vibe!